"In 2010, I had been in the beauty industry for 28 years. I had seen fads come and go, and I had seen trends come and make a lasting impression. Lashes were coming into focus, and I saw an opportunity to enhance an industry that I was excited about. The people in the eyelash industry are amongst the few who love what they do and I became a part of that community. That's when I started iLashWorks. I was interested in growing as an artist and wanted to help raise the standards of excellence and quality. In other words, I was ready to "Go big, or go home". iLashWorks is a place where I can do what I love, and foster education about our growing industry."